Predictably Irrational

Predictably Irrational




Predictably Irrational The Hidden Forces That Shape Our Decisions 


 


 Predictably Irrational

Predictably Irrational In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable making us predictably irrational. 

 



Predictably Irrational




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